The Psychology of Aging
Grandma first flying
If you want to know more about what a life event can do for the cognitive age, have a look at An and Ria, having their first flight.
Help the Aged
When developing a Grey Ocean Strategy, we also need to seriously consider the other age dimensions. This ties in with the British organization Help the Aged’s “See me” campaign from the late 1990s, in which an ‘old’ woman urges people to see past her chronological age and to consider other dimensions of aging.
KFC – Love is forever
Advertisements do not have to be expressly aimed at mature consumers. However, their existence must be acknowledged while showing energy values like in this advertisement for Kentucky Fried Chicken from Ogilvy in South Africa: