The Psychology of Aging

Grandma first flying

If you want to know more about what a life event can do for the cognitive age, have a look at An and Ria, having their first flight.

Help the Aged

When developing a Grey Ocean Strategy, we also need to seriously consider the other age dimensions. This ties in with the British organization Help the Aged’s “See me” campaign from the late 1990s, in which an ‘old’ woman urges people to see past her chronological age and to consider other dimensions of aging.

KFC – Love is forever

Advertisements do not have to be expressly aimed at mature consumers. However, their existence must be acknowledged while showing energy values like in this advertisement for Kentucky Fried Chicken from Ogilvy in South Africa:


GreyOcean logo

De workshop over mature marketing brengt concrete inzichten en inspiratie over de belevingswereld van de oudere, ervaren consumenten en de marketingimplicaties. We gaan in op de psychologie van het ouder worden.

En wat betekent dit nu concreet voor de marketing van uw product of dienst?



Sinds 2000 zijn Agewise en Edgar Keehnen betrokken geweest bij 50+ marketingactiviteiten voor vele organisaties. Het betreft opdrachten op het gebied van concept ontwikkeling, kwalitatief en kwantitatief onderzoek, strategisch marketingadvies, marketing workshops en de ontwikkeling van marketingcommunicatie campagnes.


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