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Agewise

Agewise

The mission of AgeWise is to generate, share and apply knowledge about aging for organizations in order to exploit the opportunities of aging, as a force driving change.

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Book 'Grey Ocean Strategy'

Book 'Grey Ocean Strategy'

How do we develop successful strategies to exploit the opportunities of aging as a key force driving change.

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Marktsegmentatie

Marktsegmentatie

Hoe segmenteer ik de markt van oudere, ervaren consumenten?
Leer Tom, Emma en Martha kennen.

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NIMA Mature Market Platform

NIMA Mature Market Platform

AgeWise has taken the initiative to set up a network of marketeers who want to see the substantial increase of the mature market as a great opportunity and who want to share their knowledge.

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Keynote speaker Unitron New Orleans

Keynote speaker Unitron New Orleans

AgeWise werd onlangs gevraagd om voor meer dan 80 audiciens van Unitron kennis te delen over de belevingswereld van de ouderen op hun Engage sessie in New Orleans.

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AgeWise en Motivaction

AgeWise en Motivaction

AgeWise and Motivation joining forces
Both companies have been extensively involved with research among mature consumers and have decided to set up the Mature Market Monitor, a joint-research program.

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MISSION

The mission of AgeWise is to generate, share and apply knowledge about aging for organizations in order to exploit the opportunities of aging, as a force driving change.

Since 2000, AgeWise has exclusively focused on building the specialisms of concept development, market research, consultancy and communication, targeting the mature consumer, the first to do so in the Netherlands, based on a unique combination of science and business experience.

NOW PUBLISHED: Grey Ocean Strategy!

cover GOS final site

   

Forces Driving Change: The Age to Come

Strategic Marketing for a New Age

The Psychology of Aging

Consumer Behavior in Later Life

The Seven Soft Spots of Aging

The Grey Ocean Blueprint

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Workshop

GreyOcean logo

During the Grey Ocean Strategy workshop, insights about the world of the mature consumer are shared. Based on the psychology of aging, the seven soft spots are covered. Emotions that change while aging, leading to the seven Grey Ocean Strategies and its marketing implications. It is about understanding the “Why” and the “So what” question.

CLIENTS

Since 2000, AgeWise and Edgar Keehnen have been involved with mature marketing activities for many companies in many industries. The assignments were related to concept development, market research, strategy, workshops and marketing communication

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