The mission of AgeWise is to generate, share and apply knowledge about aging for organizations in order to exploit the opportunities of aging, as a force driving change.
Since 2000, AgeWise has exclusively focused on building the specialisms of concept development, market research, consultancy and communication, targeting the mature consumer, the first to do so in the Netherlands, based on a unique combination of science and business experience.
During the Grey Ocean Strategy workshop, insights about the world of the mature consumer are shared. Based on the psychology of aging, the seven soft spots are covered. Emotions that change while aging, leading to the seven Grey Ocean Strategies and its marketing implications. It is about understanding the “Why” and the “So what” question.
Since 2000, AgeWise and Edgar Keehnen have been involved with mature marketing activities for many companies in many industries. The assignments were related to concept development, market research, strategy, workshops and marketing communication